Search
engines love blogs and will often rank blogs higher in search engine
returns than traditional web sites focusing on similar subjects.
This is often because blog, usually being easier and less expensive
to use, tend to be updated more often than conventional web sites
which require their own domain names, also hosting space, and
require complicated page linking and uploading procedures. By
comparison, many blogs are created and updated online and involve no
start up or ongoing fees of any kind. It's this more frequently
updated content enjoyed by blogs over conventional web sites that
attracts search engines and helps users attract a wide audience of
viewers and potential buyers for products recommended at their
blogs.
Typically search engines spider new content at blogs and add it to
their listings and bloggers can find their new content listed and
driving search engine traffic literally days after appearing online.
That, of course, means waiting for search engines to find the blog
and anything that speeds up the process allows bloggers to profit
sooner from all that valuable new content. 'Pinging' therefore is a
process of letting search engines know a blog has just been updated
or given new content and can prompt an earlier listing. Most of the
time pinging simply involves visiting specific sites, adding a
blog's url, sometimes describing new content, and it can take just
seconds, minutes at most.
One of the most popular pinging sites is www.pingoat.com which many
professional bloggers consider encourages early listings with major
search engines like Google, but also helps blogs and individual
postings get listed with smaller lesser known search engines. The
end result of pinging is almost always more traffic for bloggers and
ultimately more clicks on AdSense units at their blogs and more
sales of whatever products they recommend.
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