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The Good and the Bad of
Buying in Bulk and Selling Items Individually on eBay
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As I so often tell my readers, one of the
best ways to buy really good products with potentially very high
mark up is to buy those items in bulk, usually at auction, but also
from flea markets, boot sales, even on eBay itself.
I want you to know right up front, this is the easiest way possible
to make money on eBay and, by following today’s tips, you will
always make a profit and never fall prey to one or two very common
mistakes.
What we’re looking at here are ways to buy highly resalable products
in bulk, usually at a fraction of the money you’ll make reselling
those items individually on eBay. So you might be buying complete
business contents, from book dealers, or record sellers, either from
eBay listings or from liquidation and other offline auction sales.
The end result is usually lots of time and work spent reselling
those items alongside tons of money going into your bank account
when the job is done.
And that’s where the real beauty of this business lies, namely in
rewarding those of us who are prepared to work hard at the expense
of those who are not prepared to put time, effort and energy into
making an incredible income on eBay.
But wait, we’re not talking back-breaking effort here, and you don’t
have to buy entire business stock to make this idea work, nor do you
have to travel miles every day to source your big profit bundles.
You can in fact buy goods on eBay, to resell on eBay, without ever
leaving home.
As an example, last week I bought two hundred plus trade cards from
an eBay seller who listed them as ‘Ephemera Collection’ and which
cost me £24 (about $40 equivalent at the time). That lot was badly
described, the title did not respond to search engines for the main
content of the package, namely valuable Victorian trade cards, and
the illustrations were dark and out of focus. At least ten, and
maybe many more of those trade cards are worth ten or twenty pounds
each.
And that makes eBay a very good place to start looking for bundles,
job lots, collections – call them what you will – which other people
want to sell fast and who don’t know how to attract bidders and make
good profits from their listings.
These sellers are plentiful and I regularly buy two or more big
bundle packages a day on eBay which I resell as individual items on
eBay or at weekend flea markets and collectors’ fairs.
The trick is simply to trawl though listings about to end for the
kind of products you’d like to sell and which currently have few or
no bids. Here’s a tip: study the collectibles category and key
‘collection’ into the search engine, then sort by listings ending
soonest. This will allow you to buy many more high profit goods than
you’ll ever find time to relist on eBay!
Now let me tell you why big bundles of valuable individual items are
so prevalent at flea markets, boot sales, offline auction houses,
even on eBay itself:
Some sellers are lazy, in fact I’d say the majority of sellers are
lazy, on eBay and elsewhere. Many also lack initiative, they want
money fast, and they can’t or won’t spend time learning how to get
the best price for whatever they are selling. When they do take time
to study the market they usually do so by asking sellers at flea
markets or antiques fairs, and getting anything but good advice!
That’s because most traders at flea markets and antiques fairs give
prices they want to pay for those items, and those prices are way
below market value.
* Another reason for receiving bad advice: the experts know how much
those items are worth and where best to sell them, but for some
reason they don’t make it clear on the day.
You can see proof of this in action from television programmes like
Flog It! where items presenters say will sell like hot cakes
end up going unsold. Their excuse will go something like this:
“Obviously there were no silver (book, porcelain, whatever) buyers
here on the day. If that item had gone into a specialist sale it
would definitely have made a fortune.” My question each time is:
Why did those presenters advise the vendor to place the product in a
small off the beaten track auction saleroom? Why did they not tell
the vendor to take it to a specialist saleroom in the first place,
and get the best price for their product, even if that means waiting
a few months for the next suitable sale to take place?
The answer is it makes good television viewing.
Just think about it, you wouldn’t try selling a Renoir in a back
street auction house, would you, with no web site, no telephone
bidding on the day, no advertisements in the press? No, you’d take
it to Sotheby’s or Christie’s, or some other major saleroom and
expect to make millions from your painting compared to a couple of
thousand pounds from a small auction house with inexperienced staff
and low budget bidders. So the moral is don’t take what television
presenters say as ‘Gospel’: don’t ever ask advice from someone
wanting to buy your product to resell at an inflated price once you
leave the building. The only way to know what your items are worth
is by researching their resale value on eBay and from sales results
posted on most auction company web sites.
* Items are often sold as bundles at auction, also at flea markets
and boot sales, to save time and space and cut overheads, compared
to selling products individually. This is especially so at smaller
auction salerooms where you’ll find ten or twenty or sometimes
thousands of items offered on tea trays or in several huge
containers. Auction companies earn around fifteen to seventeen
percent of the hammer price of most things they sell, in units or
large lots, and they’ll usually end up making much the same amount
of money from selling thousands of individual lots as from selling
those items in bundles. So it’s not in auction companies’ best
interests to list three or four thousand lots in one catalogue,
costing more to print and post; and it isn’t a good idea to sell
those items individually over three or four days, with extra staff
costs and operating overheads, compared to selling bundled lots in
one sale lasting five or six hours.
So it all sounds very good, doesn’t it, and very easy too! Which it
is! However, as a newcomer to this very profitable business there
are certain things you need to know to prevent you from buying
products in bulk which don’t actually sell at a profit.
This is what you need to know before you rush to buy a transit van
to get your goodies home each day:
* Some lots represent pure rubbish the seller has tried for months
to sell which means, if those items did not sell for him, they’re
unlikely to sell for you either. The exception is where the current
owner is lazy, unimaginative, and has targeted a purely local
audience. With a little work, a bit of imagination, and reaching a
whole world of potential buyers you could make a killing from
selling bundled items individually on eBay. So you must try quizzing
the seller, unobtrusively, about how long he has had the items, does
he visit fairs often, has he discovered the magic of eBay, and so
on. You’re not interested in the seller, of course, but answers to
those questions will give you a good idea of what market remains for
you to target. But you must stop probing when the seller gets
suspicious or he may remove the bundle from sale.
* Some big bundles contain unidentified items, such as watercolours
without signatures, photographs without place names, unrecognisable
autographs, and so on. And those items are probably being sold as a
bundle only after the current owner has tried very hard to identify
signatures, places, names, and failed! If you research skills are
better than average, this is another great time to buy those
bundles. You can learn more about such items selling on eBay by
downloading the seller’s image and looking closely at various
features of the package. Try increasing the image size, for example,
or zoom in on a specific area, and look for clues to help you turn
an otherwise unidentifiable item into a high demand product.
* Some lots include items requiring specialist knowledge or
expertise, even legal approval, such as guns and ivory, and the
seller, usually at boot sale, rarely at auction, has already faced
problems with the authorities for those items. Similarly, some lots
represent fakes or stolen goods, so again you need to be careful and
avoid buying from people you may never meet again. Boot sales are
the worst places to buy from, except where traders are required to
register with the organisers before being allowed to sell on the day
and which gives you some chance of recourse if items you buy are
subsequently confiscated by the police.
And there you have it, an easy business, one with immense profit
potential, and just a few safety checks to make along the way.
Good luck!
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