Thanks to the Internet, that dream is coming true for millions of people worldwide. Let me tell you why.

There’s nothing new about making good money from one tiny classified ad. It’s been done many times, though until now the traditional route was through mail order, as witnessed by hundreds of thousands of ads. in major offline magazines like ‘Exchange and Mart’ and ‘National Enquirer’.

Making money through bargain classified ads. can be uniquely exciting, fairly easy, and very profitable, but not without flaws.

That’s because: ADVERTISING ALWAYS COSTS BUT IT DOESN’T ALWAYS PAY! …..

….. and losses quickly mount up ………. as experienced advertisers know only too well!

The nightmare starts when you decide to place a low cost classified advertisement in some offline newspaper or magazine which you hope will attract hoards of buyers for your own product or another you are selling on commission.

You pay your money, sometimes a lot, hope the ad. will appear correctly, if at all, then you sit back willing masses of people to focus on your offer, send for information by post or pick up the phone to ask for further details. Or better still to order right away.

It’s all very risky and many times your published ad. will bear little resemblance to that you submitted. You could wait weeks for your ad. to appear, it could be several more weeks before orders arrive, and if something happens in the meantime to reduce the power of your ad. (say fashions change or the nation goes to war), there’s nothing you can do to stop the ad. appearing and usually no way to claim a refund.

Oh, yes, and you’ll also pay for your ad. even if no-one notices it buried among so many others in traditionally jam-packed classified pages. And if it just doesn’t hit your tiny target audience among masses of other people reading the publication, tough!

ENTER GOOGLE ADWORDS: CLASSIFIED HEAVEN

Using Google AdWords your classified ad. appears in minutes, when and where you want it to be. You can check it online and remove it quickly if it fails to work and, best of all, it won’t cost nearly as much as traditional offline advertising and you won’t have to wait weeks or months for enquiries and orders to arrive.

Google Adwords give unprecedented opportunities to promote products at very low cost.

Those products don’t have to be your own; in fact the vast majority of people making money with AdWords are doing so through affiliate programs, that is selling other people’s products for a share of the takings.

In a nutshell, using Google AdWords, anyone, even without writing or web design skills, can place tiny classified ads. which appear online whenever someone uses specific key words and phrases to locate sites Google’s search engine considers relevant to their search. Once you identify those words and phrases people use to find sites like yours, you pay Google to display your advertisement every time those words are used.

This means your promotions are closely targeted to the very people who might be interested in your product, unlike offline advertising in national publications where only a tiny proportion of readers may even notice your ad.

Getting your site ranked high in Google AdWords is a bit like a traditional auction. The higher the number of people wanting those keywords to bring their advert to prominence, the greater the competition will be for specific keywords and phrases, and the higher bidding will go.

Given a first page listing is vital to advertisers’ selling chances, and considering only eleven or so Google AdWords appear each page, then places will usually go to people bidding highest for specific keywords and phrases.

I say ‘usually’ because other factors also influence if, when and where an ad. appears on the page, typically bid price, choice of countries for ad. to appear, daily advertising budget, CTR (click through rate), and other factors determined by Google.
 

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