ClickBank tells us: “In the Marketplace products are ranked by their ‘productivity score’. To preserve the integrity of the system we do not publish the formula for the score, or the score itself, but we can say that it is a function of these factors:”
Those statistics look like this:

$/sale: $46.08 | Future $: - | Total $/sale: $46.08 | %/sale: 75.0% | %refd: 70.0% | grav: 313.00

They mean this:

$/sale - This is the average net amount earned by the affiliate for each sale of the product in question.

Future – This represents future potential earnings for affiliates for the product in question. Future earnings may come from additional products at the site and from future earnings from repeat payment products such as membership sites.

Total $/sale – This represents the sum of all initial sales and later payments such as from repeat payment products.

%/sale – This indicates the percentage of sale price received by affiliates, after ClickBank commissions are deducted. It ranges from single figure amounts to 75 per cent commission. But big isn’t always best and low affiliate commissions on high conversion products can generate better income than high percentage affiliate deals on poor selling products.

%refd – This is the percentage of a vendor’s product sales that are referred by affiliates. Some products are promoted exclusively by affiliates, presenting benefits and disadvantages the new affiliate should consider. Products promoted exclusively by affiliates, partnered by a high gravity score, are always worth considering, unlike other affiliate only promotions with low gravity scores which mean few affiliates are promoting those products. The latter might indicate products created purely for affiliate driven sales and may also imply the product owner lacks faith or inclination to market his own product. Low gravity affiliate only products might sggest the creator has not adequately pre-market tested the product.

Grav – Gravity - Relates to number of affiliates actually earning commissions from the product in question. The higher the figure, generally the greater the number of affiliates marketing the product. The higher the number, the greater the competition might be for affiliates newly promoting the product concerned.

However, those higher figures also indicate the product is popular with affiliates and is probably converting well from web site clicks to actual commissions. Heavy competition is a problem primarily for affiliates sharing much the same marketing methods, such as Pay-Per-Click and ezine advertising. High gravity scores impact little on affiliates using unusual or unique marketing methods such as writing their own articles to promote the product, advertising offline where the majority of affiliates market on the Internet, and so on.

There’s no doubt about it, at first glance those statistics are a big put off, but look again because they could be the most important information available to help you grow your ClickBank commissions.
 

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