How to Create Killer Titles That Will Act as a Bid Magnet!

How to Create Killer Titles That Will Act as a Bid Magnet! Articles by Avril Harper™

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How to Create Killer eBay Titles That Will Act as a Bid Magnet! by Avril Harper

It's time to make money from your keyword list. You have just 55 characters to create your eBay title, so there's no room for waste, waffle or repetition. Make sure every one of those 55 characters in your eBay title earns its place.

Like this:

* Get a dozen or so highlighter pens – all different colours. Starting one word at a time, look for duplicates, use a different colour to highlight any words featuring four or more times in your list. Add these words to a separate list, ranked most often used, down to least frequent.

* Starting highest ranking words first, brainstorm titles for your product, include at least three common words. Use 'telegraphese': eliminate the clutter, delete words like 'a', 'the', 'and'. Use acceptable abbreviations to save space, for example use

& not and

/ not or

New not **~NEW~**.

Now create as many titles as you can because:

* Where you have several similar products or ongoing same product supplies, it's wise to create different listings for each item, using different keywords to attract maximum interest from eBay's search engine. Top PowerSellers say, rather than create multiple same product listings, using one title for ten or so products available, reverse the process and create ten different titles, one for each product. This is best used for Buy It Now and Shop Items or auction items listed sparingly, say at two day intervals. List auction items together, even with different titles, and bidding will spread across your auctions and restrict finishing prices.

* Study bidding and sales levels for various titles, see which work best, cut poorer performing titles and replace with better performing titles.

* Add unused high ranking keywords to sub-titles. They won't show in search listings but they will make your listing look bigger, more important and more likely to be opened.

* Be specific! For example, in 'Doll's, you'll find 'reborn' dolls, looking like real babies. 'Berenguer' describes a particularly collectable type, 'Reborn' is a term commonly used by collectors. Some potential buyers will use 'Berenguer' or 'Reborn' in their search, some will use both. Add both to your listing for Reborn Baby Dolls bearing the Berenguer mark and you'll appear in all listings for this hugely collectable, regular price breaking doll.

* Use every millimetre of space. Longer titles attract more interest than short ones. Fill surplus space with power words like 'Limited Edition', 'Rare', 'Unique', 'One Day Sale', 'Stunning', 'New', 'FREE', 'New', 'Proven', 'Guarantee'. Avoid concocted words like 'Wowee' and 'Yikes' which no one searches for. They might get your listing opened, once found, but they look unprofessional and might also deter people to click through. Other silly space wasting techniques to avoid: 'L@@K', '!!!!!!!!', '+++++'.

* Spell check your title and throw in a few misspellings of vital words if space allows. Google says that 33% of all search keywords are misspelled. Check possible misspellings of each prime keyword at www.fatfingers.com. Fatfinger listings are mistakes made by sellers, people who should be taking care, you'll probably find many more similar misspellings used by potential buyers. Make a separate list of misspelled words, add one or more to your title. 'Laptop' is commonly misspelled 'labtop', hence the reason currently 31992 listings in the UK alone have 'labtop laptop' in their titles. Under Consumer Electronics > Gadgets > Breathalysers (note eBay UK used 's', in the USA it's 'Breathalyzer') I saw a UK seller using 'Z' but not 's' in his listing. He doesn't list in the USA, he's unlikely to sell in the UK, so his listing fee is wasted.

* Use acceptable, commonly used, well-recognised abbreviations, like 'PC' and 'P/C' for postcards, 'nr' and 'n/r' for 'no reserve', 'hb' and 'h/b' for 'hardback.

So, now you know how to get your listings in front of potentially thousands of buyers, it's time to make sure your listings are opened and attract bids that will make you the envy of your competitors. I'll show you how to do exactly that soon.

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