So, a
blog whose visitors stay for several minutes and maybe also click
through to other pages at the blog, is viewed as a more valuable
blog than another whose visitors leave after just a few seconds.
Search engines love valuable content for their customers and the
longer people stay at the blog, naturally the more valuable the
content is over blogs attracting fleeting visits.
So one secret to having your blog rank high in search engine returns
is to generate some, possibly several reasons for visitors to stay
longer at your blog and to visit multiple pages in every visit.
You do it like this:
* Choose quality over quantity at your blog even if that means
having fewer pages. Many bloggers consider the more pages they have,
the more traffic their blogs will attract, based on having more
pages with more keywords to respond to search engine queries. In
fact this is rarely the case, because a blog with one hundred pages
of poor content will repel visitors, attracting short visits and few
or no page click through rates. A much smaller blog, however, with
ten or twelve pages of high quality content, preferably unique
content, might attract fewer visitors than its poorly created
counterpart, but those people are more likely to study content in
depth, both remaining longer at the blog and viewing several or all
of its pages.
* Break down your text into bullet pointed paragraphs which are
easier to read than long chunks of text. This makes visitors more
likely to enjoy their visit and that also means they'll stay longer
and study several pages.
* Use plain English which most people understand, and avoid long,
boring complicated words that confuse people and encourage them to
look elsewhere for information.
* End each page at your blog with an unfinished sentence,then use a
row of dots, like this .........., or instructions like 'Click Here
to Continue' which encourages visitors to extend their reading over
several pages and grow your blog's popularity with search engines.
* Include links and encourage clicking through to other pages
throughout the content of every page, such as by including a short
description on every page for all other articles and content
featured elsewhere at your blog. Alternatively, create long articles
of several thousand words, use them about five or six hundreds words
to each page and have a cliff hanger ending that encourages
clickthroughs to subsequent pages.
* Whenever someone asks a question or makes a comment, reply saying
you will reply on a specific page at your blog and hyperlink the
question or comment to its relevant reply. This way, even if just
one person, namely your enquirer, reads your reply, you'll still
increase your blog's page views.
* End each blog page with links to other most profitable pages, such
as those featuring your highest paid AdSense promotions or most
frequently ordered affiliate products, and encourage higher profits
as well as grow your blog's page views.
* Post a list of the ten most important things to know (or do, read,
watch) etc., pertaining to the subject of your blog. Then link each
to another page at the blog providing more information about each
individual point.
* Cross-reference posts to other posts at your blog, especially to
squeeze pages or to pages promoting products relevant to the post
just visited.
* Have a list at the beginning, also the end of every post, linking
to other pages, especially related to the subject of current posts
or, as earlier, to pages promoting products and services that are
highly relevant to the subject under review. Entitle your list
'Favourite Post' or something similar and try to make the title
interesting in its own right and something visitors want to inspect.
* Get people to sign up to a mailing list to be updated on new
posts, then add new posts each week, accompanied by recommended
products or AdSense promotion. Try to end post with readers needing
to know more, as by adding a cryptic comment about other information
you'll include next week for example. Email your list every few days
telling them the new post is ready.
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