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When people travel to areas
they’ve never visited before, many find one of the best ways to
learn about the people and culture of those areas is by sampling the
regional cuisine. So in their appropriate regions you’ll find
travelers preferring regional dishes like New York style pizza,
Chicago style hot dogs, Maine lobster, over more common foods and
menus.
You probably know that already,
especially if you travel extensively yourself, but what you may not
expect is that you can sell certain foods on eBay and in other
online marketplaces, especially items that are non-perishable and
travel well.
There’s a
great business opportunity awaiting you here, namely one of selling
regional dishes to people who don’t travel or who prefer staying
home while still enjoying flavors and smells from faraway places.
The other major market to consider here is expatriates and others
living away from home long term and missing foods they can not
obtain in their current environment.
Food is
something everyone buys and, properly done, it can also grow you a
full time business and a very tidy income from eBay.
Get started
in this business by searching current and past completed sales on
eBay for foods from specific locations in your own country or from
overseas and check out prices paid and number of items sold by
specialist food sellers. Check out their most popular dishes,
see if those dishes sell from one eBay listing as multiple products,
for example, and study how goods are delivered and how long delivery
takes.
If you live
in an area that’s famous for its own famous dishes, such as Haggis
in Scotland, oranges in Florida, lobster in Maine, and so on, look
around for ideas from local restaurants and other food outlets.
Don’t copy ideas too closely, just use them as the basis for your
own food ideas. If you’re not a good cook or you don’t have
space or facilities available, make friends with local hotel and
restaurant owners, also food specialists with shops and market
stalls, and offer to promote their goods on eBay for a share of the
profits.
These are only a few suggestions, but only
those who have lived in a city or town can truly know the regional
food items that would sell best.
Next, you should list your food item under the
‘home’ category in the ‘food & wine’ section. Make sure to put the
state and city in the title of your listing, along with the name of
the food item. This will increase exposure since anyone looking for
‘chili’ can pull up your listing, but also someone doing a search
for ‘Texas’ can find it as well and it just might spark his or her
taste buds. Your description must create the same effect for the
bidder as walking into a grocery store on an empty stomach. Tempt
them. Tell them about the flavors. It's okay to use superlatives
like ‘sumptuous’ or ‘delectable’, but that doesn't really make the
experience real for the bidder. Describe the flavor by relaying an
anecdote about serving the item, to your guests, and what they
thought of it. Such as my guest said, “It was creamy and left
a pleasant aftertaste of nutmeg’ or ‘my boss tried it at our event
and said the nutty flavor of the coffee reminded him of the Kona
blends he enjoyed in Hawaii.’ Personal anecdotes give the food
personality and make the seller seem like a regular Joe that is easy
to like.
Finally, photos are essential. Without a
photo of the food, the sale will likely not happen. People like to
see exactly what they are getting. Saying the size of the portion in
the description is important, but it is hard to visualize how much
six ounces of chili mix really is. Plus, your photograph will
show the bidder how the food will be packaged - in a can, in
cellophane, in a jar, etc. Make sure the resolution is good
and the lighting is warm and inviting. You might even want to
show food prepared with the item, such as a bowl of chili or a cup
of steaming coffee.
Tempting bidders to bite into a purchase can be
rewarding if you know how to drive traffic to your listing. By
properly headlining your item, describing your food, and showing
what the food looks like, you can turn your chow into Cha-Ching.
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