eBay Sellers! Here’s A Sneaky Way to Turn Something Few People Know About Into Something They Can't Wait to Own!

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eBay Sellers! Here’s A Sneaky Way to Turn Something Few People Know About on eBay Into Something They Can't Wait to Own! by Avril Harper

Some things seem never to sell on eBay. Why? Simply because no-one really knows where to find them on eBay! Yet these items might interest hundreds of people and even start a bidding war. All you have to do is apply a few simple tricks of the trade. Here’s how:

A good example is topographical ephemera, such as prints, posters, maps and old guide books. Offer an old postcard of some little known town or village and you could have dozens of people bidding to own it. That because 'Postcards' is a huge category on eBay which thousands of people visit daily to key in place names to find new cards for their collection. 'Postcards' even has a Topographical sub-category which is further broken down by counties or states. It's no big deal to find multiple bids on every single postcard listed from within just a few miles of one another.

But what about prints? They're very collectable and often fetch far higher prices than their topographical postcard counterparts? But prints are not categorised in quite so tight a fashion as postcards, nor are topographical books, ephemera, posters and maps. That means even the best topographical non-postcard items often go unsold. OK, that’s not such a problem where potential bidders key their collecting area into eBay's search engines. Yes, they'll find anything remotely connected with their topographical needs, but that could still run into many thousands of listings of related and unrelated items and might deter most of us from looking further.

There is an answer, and it works for many items people either can't find or don't want to spend time looking for.

Let me explain with a sneaky trick I use all the time:

* Postcards are always best sellers, even really common types. So buy all the 10p common topographical postcards you can find at boot sales, flea markets, collectors' fairs and yes, even on eBay. But the trick is to list these WITH a related topographical print, under 'Postcards'. That way, when people search Postcard topographical sub-categories for their collecting area they'll also see the print. As these are the very same people likely to want that print, with or without the postcard, they’re more likely to buy.

I told you this was sneaky, but it really works! I've seen this work well on countless occasions - I've done it myself many times. I've also seen two items, listed together, start an almighty bidding war between two or more people wanting one or other individual item, many wanting both.

For my own business I've added MASONIC CHARMS to boring old bracelets that I thought would sell but didn't (more people want 'Masonic' memorabilia than will sort through thousands of 'bracelet' listings);

BOXER DOG charms to a necklace carrying a picture of a PORTUGUESE WATER DOG that few people in the world even know to exist (Boxer dog is currently the top breed searched on eBay); a few Lucy Dawson dog pictures to a bundle of dog prints that just wouldn't sell. Lucy Dawson collectors are really enthusiastic and because I added prints for several different breeds I ended up with a fight for who won the item and earned more than £50 on items that individually would total a tenner, maybe less.

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