Sadly,
that’s where the big dream ends for most people; people who, with
just a little extra effort, could easily generate the income they
crave from the Internet.
That’s because many people think an Internet site will market
itself, they imagine search engines will find the site and promote
it aggressively, they think just one advertisement will bring tons
of traffic to their web site and generate lots of quick and easy
cash.
WRONG!
That web site is just the first step towards making money from your
own chosen ClickBank affiliate product and it can be accomplished in
minutes. Leave it to find its own way online and the site is next to
worthless, meaning …. IT WON’T MAKE MONEY! That’s because there’s a
far more important job remaining after uploading your web site. That
most important job is to actively promote the web site, to find
people to visit the site and hopefully place an order, and this
marketing task should be continuous, a daily job, for as long as the
web page remains online.
Which brings me to the big question on all new marketers’ lips: “How
and where do I get traffic to my site?”
It’s actually very easy to generate traffic, lots of traffic, to
even the humblest web site, and there are many methods to choose
from depending on time, money and effort available to the
individual. They include:
* Submit your site to the major search engines and directories.
* Offer your articles to Internet and offline ezine and newspaper
publishers specialising in topics similar to your site’s main theme.
Invite those people to add their affiliate links to articles
promoting your chosen products. Obviously those products need to be
items you created yourself or have rights to sell, with an affiliate
program that makes money for you as well as the publisher.
* Write two or three articles each week, focus on the overall
subject of your web site or specific pages. Write about 1,000 words
for each article and divide them into two self-standing
mini-articles. Add one part to online article directories, upload
the second to your own web site, link the resource box of the first
part to the second part on your own web site. This can create lots
of incoming links that will help lift your site in search engine
listings.
* Place free and low cost classified ads. for your site and invite
people to visit for more information or to buy right away. There are
many thousands of free advertising locations online; you should
target as many as you can, and remember to return to update your
best performing ads.
* Be seen as an expert in your subject by answering questions placed
at sites such as Yahoo Answers and similar. Be sure to add an active
link to your web site after each posting.
* Start your own blogs, lots of blogs, all focussing on different
aspects of the subject of your web site. Link each comment on every
blog back to your web site. Post regularly to keep your blogs fresh
and increase search engine rankings for your own blogs and web
sites. List your blogs in top blog directories.
* Locate blogs and forums dealing with your site’s main focus and
leave postings and comments with links back to your web site. This
can improve your search engine rankings and also invite sign ups for
your newsletter or free report.
* Create a ‘pen name’ or pseudonym, and write reviews about your
product or site, add them to article directories, include them in
blog postings, post them in forums. It’s less embarrassing to
recommend your own product using a pen name than to by blatant
self-promotion. ‘Independent’ reviews are also more believable to
potential customers who may be upset to discover they were actually
written by the author. So you must take care to separate your
identities or risk being discovered and possibly ridiculed. Don’t
overdo the product recommendations or you could be disqualified for
misuse of some directories and forums. Read the rules before
posting.
* Submit a press release, on and off the Internet, and expect some
editors to pick up your story and print it in their publications and
draw traffic to your web site.
* Write a free short report or eBook about your site’s main focus
and submit it to all the main free eBook directories.
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