* Their tax bill is due and they don’t have enough money to pay it! So their accountant recommends they offer a big discount on their most successful products, just to get the money rolling in and save them from a jail sentence. You must have heard it before, it’s a ploy, to my mind a very dishonest and unethical ploy, and it’s worked by some of the world’s leading Internet marketers. The upshot is, you either feel sorry for them, or you see money off vouchers flashing before your eyes – either way you’ll almost certainly click the order link to buy the product.

* They’ve just had a car crash, they don’t have money to repair the vehicle and/or one of their family got hurt in the accident and they can’t afford the hospital bill. Can you help? Just click the link to buy and help solve the guru’s problems.

Those are just two of many similar and just as bold claims I’ve received from so-called gurus looking to make money fast and most of the time those pleas work very well and orders do pile up very quickly.

But I wonder, are gurus really doing themselves and their customers any favours with their modern day highwayman tactics? I think not, and this is why:

* Who really wants to take money-making advice from someone who dares admit he can’t pay his tax bill, can’t afford to repair his car, doesn’t have adequate health care insurance to safeguard his family? I certainly don’t and, far from buying via a begging email, I’m more inclined to click the button to be permanently removed from the individual’s mailing list. I think many other people feel exactly the same.

* Some products offered this way are out of date or no longer attracting orders from the seller’s own customer list, so it’s time to scrape the bottom of the barrel and grab whatever last minute orders might ensue. After that, the product is reserved purely for new additions to the seller’s list, usually at full price. I wonder how many individuals on the seller’s list, having paid full price for the product, are disgruntled at others paying much less? I wonder, too, how many of those people will delay ordering in future until new products also reach rock bottom prices?

Whatever happens, giving advice one day about making big bucks fast, followed next day by a heart-wrenching begging letter, must seriously damage any seller’s credibility and deplete both their mailing lists and early orders in subsequent promotions.
 

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