I use AdWords and Article Marketing to draw traffic to whatever I am promoting from ClickBank and invariably it’s article marketing that comes out tops every time.

The one big benefit of using PPC is that traffic usually arrives faster than through article marketing. You can in fact get as much traffic as you like to your promotions using Google AdWords and similar PPC services. But the more Pay-Per-Click traffic you get, the more it costs, and with several products on the go the cost can well exceed most people’s marketing budget. There is also a lot of risk involved in PPC marketing and money spent does not always attract sufficient traffic or eventual buyers. There’s also the risk of people clicking on one of your promotions purely out of curiosity and others doing so to quickly decimate the advertiser’s budget.

Article marketing on the other hand is free of charge and, generally speaking, most people find your article by physically searching for information such as you have written about so whatever traffic you get is usually highly qualified traffic. That traffic might be slow in coming, up to ten visitors per article per day in my case and well below the hundreds of visitors from a well-targeted and very expensive Pay-Per-Click campaign.

Not only is article marketing likely to generate quality traffic, it’s also likely to do so for many years to come, at zero cost compared to a Pay-Per-Click campaign that might cost thousands of dollars over just a few years. Using article marketing there’s no chance that curiosity seekers and belligerent business rivals will grow your advertising bill purely for the pure thrill of it.

Article marketing is free, very effective, extremely well targeted, long-term and, yes, just a little bit slower than all of the expensive paid-for options. Ask most people to choose and I bet they’ll go with sure and steady every time!
 

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