* Companies
prefer to hire experienced freelance mystery shoppers than employ
new staff investigators who will quickly become recognized and of
little further use.
* Poor service is
the number one reason customers move elsewhere, meaning no company
can afford to be complacent or fail to check standards of customer
care. Even taking too long to answer the telephone or
replenish shelves, having inadequate parking facilities, employee
theft and poor staff-customer relations can force firms out of
business fast.
* One
dissatisfied customer tells an estimated sixteen people more about
their experience meaning even greater loss of patronage and profits
for business owners.
You Have a Captive
Audience of Clients
By becoming a mystery
shopper or starting your own business you’ll be providing a much
needed service to companies of all types and size. The work is
exciting, you’re working undercover, visiting many types of
business, helping them investigate themselves, helping them increase
their market share, helping explode their profits, helping them
survive while others flounder! For this they’ll pay you well!
You’ll Hear Several
Names Used to Describe the Business and People Involved: Mystery
Shopping, Ghost Shopping, Focus Groups, Secret Shopping, Service
Evaluation, Market Research, Quality Assurance, Commercial
Intelligence Agent, and More!
